Privacy Policy

Introduction

This is a privacy notice for Prestige Car Hire, a trading name of Performance Car Hire. Prestige Car Hire takes the protection of personal data very seriously and complies with the General Data Protection Regulation (GDPR).

We may update this policy from time to time. Updates will be published on our website.

Security of Personal Data

We protect personal data using physical, electronic, and procedural safeguards.

Employees are trained in handling personal information, and third-party providers must meet equal or higher standards of security.

Collecting Personal Data

• Name, address, email address
• Date of birth
• Driving licence number and expiry date
• Credit/debit card details
• Passport and proof of address
• Photographs of ID or documents via mobile systems

Vehicle Operation & Location Data

Vehicles may include telematics systems that collect location, mileage, diagnostics, crash data, and operational performance information where permitted by law.

How We Use Your Information

• To provide vehicle hire services
• Customer support and enquiries
• Fraud prevention and identity verification
• Business analysis and service improvement
• Marketing (where consent is given)
• Legal and regulatory compliance

Sharing Your Information

We may share data with:

• Group companies
• Fraud detection agencies
• Regulatory authorities

We may also share data when legally required or in business transfers.

International Transfers

Your data may be transferred outside the EEA, but only to countries with adequate protection under GDPR standards.

Your Rights

You have rights including access, correction, deletion, data portability, and objection to processing.

Complaints can be made to the ICO: https://ico.org.uk

Marketing

We may contact you about services and offers where consent has been given.

You can opt out of marketing at any time.

Data Retention

We retain data for up to 6 years after the hire agreement or claim closure unless legally required longer.

Cookies

Please click here to view our cookie policy.

ICO Registration

We are registered with the Information Commissioner’s Office (ICO): Z8993067

Contact

For data protection queries contact: dataprotection@pch-ltd.com